Toblerone

After break for about 4 years, Toblerone social media account coming up with thoughtful gift social media activity on Valentine. In this Valentine periode the communication that we use is #thoughtfulgift.

goals

• Increase awareness and conversion

strategy

• • Create a relevan content
• • Create Social Media Activity
• • Collaboration with influencers (macro, micro and also happy user)

result

• • Only in 1 month we gain around 300 ++ new followers
• • Total reach from this valentine campaign is more than 50.000.000 reach
• • Total submission from social media activity that running on valentine period are at least 450 submissions