Toblerone
After break for about 4 years, Toblerone social media account coming up with thoughtful gift social media activity on Valentine. In this Valentine periode the communication that we use is #thoughtfulgift.
goals
- Increase awareness and conversion
strategy
- • Create a relevan content
- • Create Social Media Activity
- • Collaboration with influencers (macro, micro and also happy user)
result
- • Only in 1 month we gain around 300 ++ new followers
- • Total reach from this valentine campaign is more than 50.000.000 reach
- • Total submission from social media activity that running on valentine period are at least 450 submissions