As a supplement food that good to consume for cancer patients, we choose a "caregiver" as our target audience. The message that we build as a companion to visit a cancer patient. The biggest challenge is communicating our story through a light education and keep it interesting, so we push the angle and creative to meet our goals. As the education part, we link our communication to our educational website as main information hub.


  • Educate caregiver whats is actual cancer patient need and what they need to do when they are a caregiver


  • Educate people using video motion, static photo and also infographic to make people feel interest to receive education that we want to share


  • As we just starting to launch this product, we manage to gain average video views more than 200 views organically.


  • Retainer: KOL Management