Social Media (Decolgen)

In order to spread awareness to a younger audience, we crafted Decolgen's social media content as fun and witty as our target audience yet educating. To keep them engage with our content, we build a very engaging activity named: Tricky Trivia in form of crosswords. Instead of regular crosswords, the audience needs to find out the answer from our Tricky Trivia first before filling in the crosswords.

goals

• • High engagement
• • Product education

strategy

• Integrated ads to gain awareness with Witty yet fun questions that relevant to our audience's daily life

result

• More than 500 participants in every 2 weeks period activity