This year's new communication angle, "Say It With Cadbury" brings us to beat our sales by 4 times. We believe that a personalized Valentine card contains a personal message with an avatar that represents theirself can make the occasion feel more special. Memorable rewards also provided and it makes the target audience feel close to the brand.


  • Building top of mind, engaged and be relevant showed by numbers of campaign conversion to the participant


  • • Creating custom made content and visual locally to strengthen relevancy to our TA. This content will be a push over our asset, BA, KOL and measured media strategy
  • • Build an attractive content focusing on conversion to our campaign
  • • Showcasing our participant creativity on our asset to give the spotlight to our loyal user and "free the Joy" expressed through Cadbury


  • • Gain over 18.000 participants for only on 30 days
  • • Gain more than 88 million reaches on Facebook posts during the campaign
  • • Bringing a Joy moment to our loyal user to express themselves to their loved ones


  • Retainer: Campaign & Activity Management
  • Production: Campaign Microsite
  • Production: Content Photoshoot
  • Media: Production Materials
  • Retainer: Social Media
  • Others: Special Hampers Creation as Prizes
  • Strategy & Consultation