SAMSUNG (#UNBELIBUBBLEDANCE)
During pandemic, social media usage increase significantly up to 38% in Southeast Asia. This challenge us to explore the angle of creativity to hook the audiences and deliver the campaign objective of Samsung Home Appliances.
goals
Increase the awareness of our main products (Side by Side Refrigerator, EcoBubble™ Washing Machine, and AC Wind-Free™) that perfectly suitable to your entire family to keep hygiene and sanitation during pandemic
strategy
Social media buzzing through several well known influencers and online portal news using dance movement to deliver the USP of our main products and emphasize the sample of dance movement through single page microsite. Moreover, to strengthen the conversion, we generate unique promo code for each influencers to be applied by their followers on e-commerce
result
Over 5.000.000 total impressions has been achieved within 4 weeks
services
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Retainer: KOL Management
- Media: Production Materials
- Retainer: Social Media
- Production: Instagram Sticker (Giphy)
- Strategy & Consultation
- Media: Production (Facebook, Instagram, Google, Tiktok, etc)
- Retainer: Report & Performance Analysis
- Media: Online Portal News Management (Analytics & Reporting)
- Production: KV Development
