#GetThroughThisTogether

Limitation angle of entertainment during pandemic are undeniable. We tend to go here and there by the time we want, such as going to music concert.

goals

• Increase the awareness of our main products (Side by Side Refrigerator, EcoBubble™ Washing Machine, and AC Wind-Free™) that perfectly suitable to your entire family to keep hygiene and sanitation during pandemic

strategy

• Instead of inviting you going to the music concert, we love to deliver the concert itself right to your home screen! Together with Kunto Aji and Marcell Siahaan, we create the first ever Home Streaming Music Concert from Samsung Home Appliances using YouTube Live Streaming. This is the best way to make sure all of you are staying at home with our best quality home appliances product through #StayAtHome campaign

result

• • Gain more than 1.920.000 total YouTube viewers
• • More than 400.000 impressions within 2 weeks
• • More than 355.000 hours of watch time within 2 weeks