Resort World Sentosa
Rebranding is one of our challenges, especially in Resort World Sentosa project. But by launching Go Big, a campaign with the concept of holiday beyond imagination, we succeed to make the brand have new, fresh image. This concept aims to raise awareness of the wide variety of experiences that Resort World Sentosa offer.
This concept aims to raise awareness of the wide variety of experiences that RWS can offer. And to change the perception of RWS is a place for a holiday for a family. Our angle is to give an inspiration of vacation that suits our target audience with the main angle: Couples, BFF and Cullinary
goals
- To raise awareness of the wide variety of experiences that RWS can offer to first time and repeat visitors from Indonesia
- To shift the perception of RWS from a family-centric to a lifestyle destination
strategy
- Build a short video that shows there are many exciting places on RWS other than USS with different angle of TA (Couples, BFF and Culinary)
- Invite influencers with friendship and couple categories to vacation at RWS to show that RWS is not just a place for families, but also for everyone
- Highlight other exciting places in RWS besides USS on social media content with unique formats like 3D visual
- Use the influence of our talent on their social media account to reach more relevant people
services
- Retainer: Campaign & Activity Management
- Retainer: KOL Management
- Media: Production Materials
- Retainer: Social Media
- Strategy & Consultation
- Production: Video Campaign, Webisode, Series, etc
- Retainer: Report & Performance Analysis
