The trend of chewing gum has been a staple of modern society for decades. From freshening breath to helping alleviate stress, gum has been a go-to for many consumers in various situations. However, as we continue to adapt to a hybrid work environment, the trend of chewing gum is on a steady decline.
With the COVID-19 pandemic forcing people to work from home and practice social distancing, the need for refreshing gum to boost self-confidence and alleviate stress has decreased. People are no longer concerned with freshening their breath for public transportation or social situations, as they are not engaging in these activities as frequently. As a result, sales of gum fell by 14% in 2020 over the previous year.