Natur-E (Social Media & E-Commerce Integration)
Natur-E is a well-known beauty product in Indonesia and has good engagement and awareness among our target market. We are currently number 2 in Indonesia for the beauty category on Facebook Fanpage in terms of fans for the last 2 years. In 2018, our digital objectives are to increase consideration toward Natur-E all variants, create a path of purchase in digital, and strengthen our emotional benefit by highlighting the story of "Natural Inside-out beauty".
We build an integrated loyalty program, market place, CRM and offline-online integration to achieve the longterm objectives for Natur-E.
goals
- To maintain the existing user and grab new users
- Fully establish digital integration from a loyalty program, CRM, engagement, and sales
- Emphasises our main message "Beauty inside out" through our content and creative
strategy
- Building a good technical and flow to ensure the quality and integration for Natur-E
- Integrate all content and influence to be more and more relevant to our TA
- Collaboration with an offline store to reach potential TA
result
- One of the leading beauty and health digital asset among brand in Indonesia
- Great DB build-up for a future strategy for Darya Varia
- Fully engage the community with great WOM and engagement
- Big amount of clean database on our Loyalty Program
services
- Retainer: Campaign & Activity Management
- Production: Content Article SEO Ready
- Production: Campaign Microsite
- Retainer: Expert Management
- Media: Placement & Implementation
- Media: Production Materials
- Prizes & Delivery Management
- Retainer: Social Media
- Strategy & Consultation
- Production: Website
- Retainer: CRM
