Natur-E Social Media & E-Commerce Integration

Natur-E is a well-known beauty product in Indonesia and has good engagement and awareness among our target market. We are currently number 2 in Indonesia for the beauty category on Facebook Fanpage in terms of fans for the last 2 years. In 2018, our digital objectives are to increase consideration toward Natur-E all variants, create a path of purchase in digital, and strengthen our emotional benefit by highlighting the story of "Natural Inside-out beauty".

We build an integrated loyalty program, market place, CRM and offline-online integration to achieve the longterm objectives for Natur-E.


  • • To maintain the existing user and grab new users
  • • Fully establish digital integration from a loyalty program, CRM, engagement, and sales
  • • Emphasises our main message "Beauty inside out" through our content and creative


  • • Building a good technical and flow to ensure the quality and integration for Natur-E
  • • Integrate all content and influence to be more and more relevant to our TA
  • • Collaboration with an offline store to reach potential TA


  • • One of the leading beauty and health digital asset among brand in Indonesia
  • • Great DB build-up for a future strategy for Darya Varia
  • • Fully engage the community with great WOM and engagement
  • • Big amount of clean database on our Loyalty Program


  • Retainer: Campaign & Activity Management
  • Production: Content Article SEO Ready
  • Production: Campaign Microsite
  • Retainer: Expert Management
  • Media: Placement & Implementation
  • Media: Production Materials
  • Prizes & Delivery Management
  • Retainer: Social Media
  • Strategy & Consultation
  • Production: Website
  • Retainer: CRM