Natur-e Digital Video

Natur-E is a well-known beauty product in Indonesia and has good engagement and awareness among our target market. Our digital objectives are to increase consideration toward Natur-E all variants, create a path of purchase in digital, and strengthen our emotional benefit by highlighting the story of "Natural Inside-out beauty".

One of our main tasks is to build Natur-E ecosystem and life cycle through our 3 segments TA. We build a deep story to touch and be relevant to our 3 segments by building a continues story. Women have a different problem in their phase of life and have their own way to solve it. So is the skin that needs different treatment in every stage of age. To deliver the message of the beauty journey, Natur-E made web series that tell the story about a woman's life phase.

We build multiple activities and campaigns to support our strategy.


  • • Delivering the understanding of "Beauty Inside Out" to our loyal TA
  • • Drive deeper engagement upon 3 segments of Natur-E


  • • Emphasizes "Beauty Inside Out" message throughout our video and webisode
  • • Aiming specific target and creative on our media strategy


  • • Hit more than 3 million views and counting with more than 40% retention
  • • Gain the strong top of mind and WOM around our targeted TA
  • • Seeing that Vanesha Prescilla who also a new upcoming actress had a new movie about to launch, we strategically using this moment to launch the video. The result was so overwhelming where we gained 924,038 video views (254% bigger from the target) with 34.6% retention.
  • • Collaboration with the other brand ambassador, Nadine Alexandra also brought a good impact to the brand. This collaboration was to boost awareness for new product launch where we exceed our target by 161% with 732,254 video views and 41.1% retention


  • Retainer: Campaign & Activity Management
  • Production: Content Article SEO Ready
  • Production: Campaign Microsite
  • Retainer: Expert Management
  • Media: Placement & Implementation
  • Media: Production Materials
  • Prizes & Delivery Management
  • Retainer: Social Media
  • Strategy & Consultation