Natur-E

This 2019, the goals are to grow the digital community to be a local skincare brand that understands its customers. We put this message by utilizing all digital assets from social media, website, video digital, and e-commerce, through Kelebihanmu, Kecantikanmu campaign (Your Strength is Your Beauty). This campaign helps to increase Natur-E web members by 80% and boosting audience conversation about our product. Continuing our Loyalty Program, build CRM to get insight from our audience and remarketing. This year, we are focusing on the e-commerce and marketplace sales by driving traffic to e-commerce channel (using Collaborative Ads partnering with marketplace) and join the marketplace program

goals

• • Reach a new potential audience through digital content
• • Grow number of members on the website (Loyalty program)
• • Build a link to drive traffic to marketplaces and sales

strategy

• • Create digital content that resonate with the solution our audiences looking for to gain new audiences
• • Kelebihanmu, Kecantikanmu campaign to relay our communication message and grow website member
• Utilize influencers for campaign and product promotion
• • Create bundling in marketplace for drive sales

result

• • Raise impressions 2x times than 2018
• • growth more than 10,000 website members
• • Reach xxx million sales through digital