McSpicy Toppoki

Launching McDonalds new menu McSpicy Toppoki, we held an integrated campaign with digital as our main hub to raise awareness. Participant can easily record it live on the microsite or upload it through the microsite. The campaign also running in the selected outlet in various city in Indonesia.

goals

• Raise awareness about McDonalds new menu, McSpicy Toppoki

strategy

• Easy to use UI UX application to sing and Record Video of an act/dance McSpicy Toppoki jingle.

result

• Over 5.000 submission during 6 weeks period of campaign.