JD Sport (JD Online Store)
To inspire the emerging generation of globally minded consumers through a connection to the universal culture of sport, music, and fashion, JD Sports needs to ensure that their website is accessible and easy to navigate for all potential customers. Especially with the rise of e-commerce, more consumers are becoming comfortable with shopping online for clothes and shoes. This trend has been particularly pronounced in the footwear market, with a survey finding that 74% of all footwear purchases occur online. To tap into this growing market, JD Sports needs to have a website that is both intuitive and user-friendly. A user-friendly website helps to provide a positive user experience, fostering a connection between the brand and the customer and potentially leading to increased customer loyalty.
goals
To tap in to the growing market we aiming to create JD online store, allows customers to shop in real-time from the comfort of their own homes. This means that they can browse a wide selection of products, compare prices, and make purchases at any time of the day or night, without the need to leave their homes with a user friendly and hassle free platform that complete with JD kiosk, an on-site shopping option that allows customers to physically interact with products and experience them in a way that they may not be able to do online.
strategy
he strategy for the JD Sport campaign involves creating a seamless shopping experience for customers both online and in-store. This is achieved through two main approaches:
First, JD Sport focuses on creating an engaging and user-friendly online store. This involves launching new products and amplifying their visibility through an all-rounded external communications outreach, such as social media, email marketing, and other digital channels. By doing so, JD Sport aims to increase consumer engagement and awareness of their brand and products, which will ultimately lead to increased sales. Additionally, JD Sport aims to foster deeper engagement with target consumers by offering personalized recommendations and a streamlined online checkout process.
Second, JD Kiosk, which is designed to provide a simplified journey for in-store shopping. With JD Kiosk, customers can choose the products they want and make payments directly at the kiosk, without having to carry shopping bags on their way home. This feature is perfect for customers who prefer in-store shopping but want a hassle-free experience. JD Kiosk also offers the convenience of having the goods delivered to their doorstep, which adds to the overall seamless shopping experience.
By combining these two approaches, JD Sport is striving to provide a seamless shopping experience to all customers, regardless of their shopping preferences. This is expected to improve customer satisfaction, increase brand loyalty, and ultimately drive sales growth for JD Sport.
services
- Media: Production Materials
- Strategy & Consultation
- Production: Website
