OBH Combi (#IndonesiaKalahkanBatas)
OBH Combi is a leading and trusted brand in the Cough Syrup category with 100% awareness. In 2018 we still increase relevance and strengthening a connection with youth (millennials) and bring "Beat The Limit" as the key message to motivate Target Audience to do more than they think they could do.
We've won multiple awards and multiple times with OBH Combi in the past 8 years such as Social Media Awards, Marketing Awards, etc.
This year OBH Combi become the 2018 Official Supplier of ASIAN Games, with OBH Combi as the leading brand. Utilizing the moment, we were developing a microsite as the medium for supporting all Indonesian Athletes to beat their limits.
To spread awareness, OBH Combi Collaborated with Dellie Threesyadinda (archery), Hanif Sjahbandi (Indonesian National Football Team member) and Ricky Anggawijaya (swimmer) as Brand Ambassadors, and also micro KOLs from different sports branches.
goals
- Get as much support from the audience for Indonesian athletes through our Microsite
- Awareness of becoming the first cough medicine in Indonesia that support Indonesian athletes
strategy
- Building a platform to echo our support to our athletes through a campaign
- Building an integrated content, creative and media integration to maximize our reach
result
- Hit more than 2.1 million support on the microsite
- Break the MURI Record: "Dukungan Secara Daring oleh Warganet Terbanyak"
services
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Media: Production Materials
- Prizes & Delivery Management
- Retainer: Social Media
- Strategy & Consultation
- Production: Website
