IbudanAku

For the last 8 years, AITINDO helps OBH Combi Anak to maintain a soft selling mom and kids community called Ibu dan Aku. This community grows from zero to more than 1.5 million fans on Facebook and more than 30k members. Using a loyalty program, discussion forum, ask the expert feature, and many other features, we help mom on their motherhood journey. This year we focusing on Facebook as an inspirations platform to let our followers sharing all the information needed by mom.

goals

• Build awareness on OBH Combi Anak on top of the IbudanAku community.

strategy

• • Relevant and Informative content about mom and kids
• • Utilizing Loyalty Program and CRM
• • Creating an article that helps mom to find the information they need on the motherhood
• • Tap on the current issues and happening event

result

• • Top 15 Content of 2019 resulted in more than 15k shared
• • High and stable engagement rate for the past 8 years