Hot Chocolate Drink

Launched a new chocolate drink product called Cadbury Hot Chocolate Drink for young adults with Story Behind A Mug campaign in collaboration with Marchella FP on Instagram Story, wherein this campaign we want the user to complete the story of the continued story that we have provided according to their storyline.

goals

• Build awareness about Cadbury Hot Chocolate Drink as a drink that can change your mood for the better after consuming it

strategy

• • Making relevant and creative content on social media especially on Instagaram
• • Collaborating with novelist Marchella FP to create a series of continuous stories
• • Special hampers Story Behind a Mug where we produce products and also mugs to be inline with campaigns in digital

result

• We raches over 25 million reach on Facebook