Interactive Brand Website

Launching Glico Wings new variant, we build social media activity to spread the message "Glico Wings as number 1 ice cream from Japan". It's a unique product USP and our objective is to bring the USP of the product through visual and communication.

goals

• Create awareness and consideration of the product

strategy

• • Create a relevant content
• • Sales integrated activity
• • Collaboration with influencers to boost awareness and experience with an exclusive package

result

• • Gain over 300 submissions only on 1,5 month with buying the product as mandatory T&C
• • 95% positive feedback on first product experience