Interactive Brand Website
Launching Glico Wings new variant, we build social media activity to spread the message "Glico Wings as number 1 ice cream from Japan". It's a unique product USP and our objective is to bring the USP of the product through visual and communication.
goals
- Create awareness and consideration of the product
strategy
- • Create a relevant content
- • Sales integrated activity
- • Collaboration with influencers to boost awareness and experience with an exclusive package
result
- • Gain over 300 submissions only on 1,5 month with buying the product as mandatory T&C
- • 95% positive feedback on first product experience