Cadbury (#FreeTheJoy)

We know the power of Instagram Story for the brand and how we can utilize it. We want to build a simple yet involve UGC to take the center stage of our IG Story. Our fans can express themselves in a very unique way as possible with Cadbury. We simply give a template and guideline, our loyal fans do the rest. And the result was amazing.


  • Building deeper engagement using UGC
  • Create more awareness and reach


Knowing that our fans are loyal and creative people, we build a way for them to express themselves


  • Retainer: Campaign & Activity Management
  • Production: Campaign Microsite
  • Production: Content Photoshoot
  • Media: Production Materials
  • Retainer: Social Media
  • Others: Special Hampers Creation as Prizes
  • Strategy & Consultation

other projects


KAO (Life Academy)


Happydent (Race to Win)