Cadbury (#FreeTheJoy)
We know the power of Instagram Story for the brand and how we can utilize it. We want to build a simple yet involve UGC to take the center stage of our IG Story. Our fans can express themselves in a very unique way as possible with Cadbury. We simply give a template and guideline, our loyal fans do the rest. And the result was amazing.
goals
- Building deeper engagement using UGC
- Create more awareness and reach
strategy
Knowing that our fans are loyal and creative people, we build a way for them to express themselves
services
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Production: Content Photoshoot
- Media: Production Materials
- Retainer: Social Media
- Others: Special Hampers Creation as Prizes
- Strategy & Consultation
