#FreeTheJoy

We know the power of Instagram Story for the brand and how we can utilize it. We want to build a simple yet involve UGC to take the center stage of our IG Story. Our fans can express themselves in a very unique way as possible with Cadbury. We simply give a template and guideline, our loyal fans do the rest. And the result was amazing.

goals

• • Building deeper engagement using UGC
• • Create more awareness and reach

strategy

• Knowing that our fans are loyal and creative people, we build a way for them to express themselves