#DenganHatiChallenge

CSR Program is one of the programs that close to our heart, so it was a privilege to support Permata Bank to gain awareness for the program. The goal is to help education in Indonesia for underprivileged children. To do so, the user can contribute Rp250.000 by uploading a unique supportive photo. The photo is completed by a heart-shaped printed on their thumb to show love and care.

goals

• • Create awareness of #DenganHatiChallenge
• • Total support by submission on the activity where submission means giveback

strategy

• Building all the program information to touch and give awareness about the CSR program

result

• 2x increased for our fans, reach, impression and engagement rate on social media during the activity period compared to the previous period