Delightful Holiday Sticker

Delight Me is a community by P&G representing Pantene and Downy in LINE Official Account. To approach millennials who use LINE as their messenger platform, we try to meet the objective of the campaign which is to make the brands relevant in the way their consumers communicate nowadays.


  • • Grab new friends and download of stickers
  • • Gain consumer insight for optimization and future use


  • • Most of LINE users are addicted to stickers usage so we approach them to become our friends by launching LINE Stickers during the festive season (Ramadan and Christmas & Holiday season)
  • • We did a survey that consists of several questions about users lifestyles and habits that related to the product to gather more insightful content from users. From the gathered insights, we can make more relevant content for the followers. And also useful for the brand’s marketing research.


  • • Our 3 series of seasonal stickers are a hit with more than 3.2 million total downloads and used over 14 million times
  • • Added more than 1.1 million new friends in a year
  • • Hit more than 260,000 completed survey as an insight


  • Retainer: Campaign & Activity Management
  • Production: Analytics Tools
  • Retainer: Social Media
  • Strategy & Consultation
  • Retainer: Technical
  • Retainer: Report & Performance Analysis
  • Production: Line Stickers