Decolgen (Social Media)
Decolgen aim to get younger target market to regenerate their customers. We craft digital content that not only witty, but also build the core for Decolgen as flu reliever for youngster. Our approach is to talk about the same issue and trend as our audience through digital video and gamification. We level up our Tricky Trivia from 2018 to be more challenging and optimize Decolgames to brought the best user experiences.
goals
Maintain engagement while reaching for new audiences
strategy
- Spice up our digital content with video for better audience experience and engagement
- Continue digital activity Tricky Trivia with more level up challenge
- Tap in with current issue and occasion
- Integrated with offline activation through Decolgames
result
- Average video content views more than 200,000 views
- 20% play rate for Decolgames
- Tricky Trivia with average participant over 400 fans
- Reaching more than 1,200 posts shared and saved in social media
services
- Media: Placement & Implementation
- Media: Production (Facebook, Instagram, Google, Tiktok, etc)
- Retainer: Campaign & Activity Management
- Retainer: Social Media
- Strategy & Consultation
