Chupa Chups (Awsem Fun)
Chupa Chups re-launch extruded jelly product which is Sour Bites and Sour Belt. We create an integrated campaign using social media and microsite gamification as the main channel to get awareness and engagement. On microsite we let the user play the game and collect as many points to get a prize. We also made an exclusive hamper to support offline.
goals
Build awareness of Chups Chups extruded jelly products and our #Awsemfun campaign.
strategy
- Create relevant and creative content on social media related to our communication.
- Utilize dan optimize microsite for user to join our campaign.
- Making Chupa Chups extruded jelly exclusive hampers and send them to KOL also happy user.
result
We get more than 7.000 users that registered to our campaign
services
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Media: Production Materials
- Retainer: Social Media
- Others: Special Hampers Creation as Prizes
- Strategy & Consultation
- Production: Content, KV Photoshoot, etc
