Cadbury Lickabels

Cadbury Lickabels is one of Cadbury Dairy Milk products but especially for Kids. On a certain periods of time, the toys inside Cadbury Lickabels collaboration with cartoon icons to attract the attention of kids.

goals

• Gain awareness and consideration to buy the product

strategy

• Create relevan content and collab with influencers to utilize campaign and product promotion

result

• Gain more than 300 tags on Instagram photo that show when they find and already purchase our product