#HadiahkanWaktumu

Valentine is always been the main season for Chocolate. For the last 6 years, we as a digital partner of Cadbury Dairy Milk, create various Valentine campaign that helps to boost up sales, with better results from year after year.

Data tracking and consumer behavior tracking is the key to engage and close to our consumer. With this insight, we build a creative angle for our Valentine's campaign.

This year, the message that we highlight is “spend your time with your loved one, is more valuable than just a gift” with #HadiahkanWaktumu or "Give your time as a gift", we ask the audience to share what activity that will they do when they spend their time with their loved one. It's simple but so relevant to our audience.

goals

• • Create the top of mind for "gift on the valentine's day for your loved one" Cadbury is the answer
• • Maximize awareness and influence sales during the valentine period.

strategy

• • Highligt the message using relevan content
• • Influence sales, by using our valentine packaging as a mandatory requirement to join our digital activity

result

• • Gain more than 150 million reaches during 3 weeks campaign period
• • Getting various feedback, mainly "thank you Cadbury, to remind me about time is very valuable"
• • Increase sales from last year Valentine period