McDonald's Indonesia (Big Mac Song Challenge)
McDonald's celebrates Big Mac 50th Year Anniversary Worldwide this year. To celebrate the event in Indonesia, McDonald's and AITINDO build a campaign where Big Mac fans can upload or record their version of Big Mac Song. The campaign also works on several of McDonald's chains by implementing a Singing Booth. McDonald's visitors can sing and express their version of Big Mac Song inside the booth.
goals
Participation as part of Big Mac celebration and giving benefit
strategy
- Easy to use and fun Microsite
- Integrated online and offline campaign right on the McDonald's store
result
1,579 Submission (on-going activity)
services
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Strategy & Consultation
- Retainer: Website (Content, Moderator, Technical, etc)
