Let's take a trip back to the year 2021, when the pandemic had everyone cooped up inside their homes for extended periods of time. As people spent more time at home, they began to realize the importance of having a comfortable and clean living space. This inspired a trend of home makeovers, as people sought to create an environment that was both aesthetically pleasing and functional.
To tap into this trend, we launched a campaign promoting Philips Smart Wi-Fi LED lighting products. These products were a perfect fit for the moment, as they allowed people to easily and conveniently transform their homes with stylish and efficient lighting. Our goal was to inspire people to not only see their homes as a safe haven, but also as a place where they could indulge in their favorite activities, such as me-time, exercise, or work.
We aims to achieve three primary objectives through the use of Instagram as our main platform, that are ;
- Raising awareness of Philips products and services by showcasing their unique features and benefits to a wider audience.
- Aiming to acquire new audiences through our Instagram campaign by reaching out to individuals who may not have been exposed to Philips before.
- Retaining Philips' loyal customer base by providing them with regular updates and engaging content that keeps them informed about new product releases, updates, and promotions.
To achieve our objective, we have developed a campaign called "#BetahDiRumah" or "Comfort Stay at Your Home" in English that aims to reach all of Philips' target audience. Our campaign strategy involves creating engaging and interactive content that encourages user participation and highlights the benefits of our products, while also providing a buying experience for our customers.
To achieve this, we have created an online content competition that rewards users for sharing their experiences with our products. By utilizing branded hashtags and encouraging user-generated content, we aim to create a sense of community and foster brand loyalty among our followers. This user-generated content will also be valuable for showcasing the benefits of our products and encouraging others to make a purchase.
Our campaign was designed to create an interactive activity in social media, and I'm pleased to say that it was a resounding success. We measured the success of the campaign by the number of participants from Philips' audience, and we were thrilled to receive over 200 submissions of high-quality content that showcased our products and highlighted the benefits of staying at home with Philips.
The quality of the submissions exceeded our expectations, and this not only helped us to create more awareness about our products through our participants, but it also helped us to retain our loyal customers and acquire new ones. By incentivizing user-generated content through our content competition, we were able to create a sense of community and foster brand loyalty among our followers. This, in turn, helped us to acquire new customers who were exposed to our brand through the content submitted by our existing customers.
- Retainer: Campaign & Activity Management
- Retainer: Social Media
- Strategy & Consultation
- Retainer: Report & Performance Analysis