Let's take a trip back to the year 2021, when the pandemic had everyone cooped up inside their homes for extended periods of time. As people spent more time at home, they began to realize the importance of having a comfortable and clean living space. This inspired a trend of home makeovers, as people sought to create an environment that was both aesthetically pleasing and functional.
To tap into this trend, we launched a campaign promoting Philips Smart Wi-Fi LED lighting products. These products were a perfect fit for the moment, as they allowed people to easily and conveniently transform their homes with stylish and efficient lighting. Our goal was to inspire people to not only see their homes as a safe haven, but also as a place where they could indulge in their favorite activities, such as me-time, exercise, or work.