Bank BTPN SMBC

After successfully delivering Let's Level Up communication in 2018. In 2019, BTPN is faced with a new policy of becoming a multinational bank merging with SMBC Indonesia, eventually requiring them to upgrade their employees to synergize better with new communication that is Let's Power Up.

goals

• Build awareness of BTPN's new communication to all employees with creative and fun things.

strategy

• Build new ways on educating the employees through microsite gamification to make it lighter and easier to consume.

result

• In the first 6 weeks, we can get more than 700 registered users in our microsite and more than 24.000 games played.