Bank BTPN (Let's Power Up)
After successfully delivering Let's Level Up communication in 2018. In 2019, BTPN is faced with a new policy of becoming a multinational bank merging with SMBC Indonesia, eventually requiring them to upgrade their employees to synergize better with new communication that is Let's Power Up.
goals
Build awareness of BTPN's new communication to all employees with creative and fun things.
strategy
Build new ways on educating the employees through microsite gamification to make it lighter and easier to consume.
result
In the first 6 weeks, we can get more than 700 registered users in our microsite and more than 24.000 games played.
services
- Retainer: Campaign & Activity Management
- Others: Special Hampers Creation as Prizes
- Strategy & Consultation
- Production: Gamification Microsite
