Anak Cerdas (Smart Kid)

Teaching elementary students can be fun when there's a digital touch in it. We collaborate with PJI (Prestasi Junior Indonesia) to teach financial literacy to elementary students by converting their printed material into a digital version. By doing so, the students become more engaged and willing to learn the subject. Not only at school, but online versions of the apps are also available to play at home.


  • Introducing financial literacy to elementary students


  • • Build interactive platform with appealing visual for elementary student
  • • Offline-online integration that suitable for classroom and still emphasize interaction between teacher-students and student-student


  • More than 8 thousand Students & nearly 300 Teachers from 33 Elementary Schools over 3 years of roadshow (2016-2018)


  • Strategy & Consultation
  • Production: Campaign Microsite
  • Retainer: Technical
  • Production: E-Learning