Perfetti Van Melle Alpenlibe (Ungkapan Manis)
Speaking of caramel candy, people are immediately drawn to Alpenliebe. We initiate an integration campaigns through social media and microsite. In this microsite, we will let users create a unique greeting card by using a template that we have provided and decorated with a sticker. Our audience loves to customize their greeting cards to their loved ones.
Raise awareness about Alpenliebe candy and our Ungkapan Manis Alpenliebe Campaign.
- Create relevant and creative content on social media related to our communication and campaign
- Build an easy to navigate UI UX to create greeting cards.
In just 4 weeks, we gain more than 4.000 submission on Ungkapan Manis Alpenliebe microsite.
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Media: Production Materials
- Retainer: Social Media
- Others: Special Hampers Creation as Prizes
- Strategy & Consultation
- Production: Content, KV Photoshoot, etc