"5Star Punya Cerita

When a comic strip becomes one of the engaging content on Instagram, we are want to adopt the idea into our campaign. Cadbury 5 Star is the perfect brand to use the comic strip as a medium on their latest campaign, "5 Star Punya Cerita". The campaign was also supported by famous comic strip influencers such as Si Juki, Komikazer and Jonbrayy.

goals

• • Building awareness of new product 5 Star on the Indonesian market
• • Build top of mind of our new communication angle #RasanyaBisaHanyutkanDiri

strategy

• • Custom local build up content and
• • Push the unique proposition of 5 Star

result

• Enormous hype of our launching campaign gain nearly 1.000 participants in 30 days of 4 activity period using hashtag #RasanyaBisaHanyutkanDiri"