"5Star Punya Cerita

When a comic strip becomes one of the engaging content on Instagram, we are want to adopt the idea into our campaign. Cadbury 5 Star is the perfect brand to use the comic strip as a medium on their latest campaign, "5 Star Punya Cerita". The campaign was also supported by famous comic strip influencers such as Si Juki, Komikazer and Jonbrayy.


  • • Building awareness of new product 5 Star on the Indonesian market
  • • Build top of mind of our new communication angle #RasanyaBisaHanyutkanDiri


  • • Custom local build up content and
  • • Push the unique proposition of 5 Star


  • Enormous hype of our launching campaign gain nearly 1.000 participants in 30 days of 4 activity period using hashtag #RasanyaBisaHanyutkanDiri"


  • Retainer: Campaign & Activity Management
  • Production: Content Photoshoot
  • Retainer: Social Media
  • Strategy & Consultation