Decolgen (Social Media Campaign)
In order to spread awareness to a younger audience, we crafted Decolgen's social media content as fun and witty as our target audience yet educating. To keep them engage with our content, we build a very engaging activity named: Tricky Trivia in form of crosswords. Instead of regular crosswords, the audience needs to find out the answer from our Tricky Trivia first before filling in the crosswords.
goals
- High engagement
- Product education
strategy
Integrated ads to gain awareness with Witty yet fun questions that relevant to our audience's daily life
result
More than 500 participants in every 2 weeks period activity
services
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Production: Content Photoshoot
- Retainer: KOL Management
- Media: Production Materials
- Prizes & Delivery Management
- Retainer: Social Media
- Strategy & Consultation
- Production: Website


