Toblerone

After break for about 4 years, Toblerone social media account coming up with thoughtful gift social media activity on Valentine. In this Valentine periode the communication that we use is #thoughtfulgift.

goals

• Increase awareness and conversion

strategy

• Create a relevan content
• Create Social Media Activity
• Collaboration with influencers (macro, micro and also happy user)

result

• Only in 1 month we gain 344 new followers
• Total reach from this valentine campaign 50.093.536
• Total submission from social media activity that running on valentine period are 473 submissions