Toblerone
After break for about 4 years, Toblerone social media account coming up with thoughtful gift social media activity on Valentine. In this Valentine periode the communication that we use is #thoughtfulgift.
goals
- Increase awareness and conversion
strategy
- Create a relevan content
- Create Social Media Activity
- Collaboration with influencers (macro, micro and also happy user)
result
- Only in 1 month we gain 344 new followers
- Total reach from this valentine campaign 50.093.536
- Total submission from social media activity that running on valentine period are 473 submissions