Social Media (Decolgen)

In order to spread awareness to a younger audience, we crafted Decolgen's social media content as fun and witty as our target audience yet educating. To keep them engage with our content, we build a very engaging activity named: Tricky Trivia in form of crosswords. Instead of regular crosswords, the audience needs to find out the answer from our Tricky Trivia first before filling in the crosswords.

goals

  • High engagement
  • Product education

strategy

  • Integrated ads to gain awareness
  • Witty yet fun questions that relevant to our audience's daily life

result

  • More than 500 participants in every 2 weeks period activity

services

  • Retainer: Campaign & Activity Management
  • Production: Campaign Microsite
  • Production: Content Photoshoot
  • Retainer: KOL Management
  • Media: Production Materials
  • Prizes & Delivery Management
  • Retainer: Social Media
  • Strategy & Consultation
  • Production: Website