Rebranding is one of our challenges, especially in Resort World Sentosa project. But by launching Go Big, a campaign with the concept of holiday beyond imagination, we succeed to make the brand have new, fresh image. This concept aims to raise awareness of the wide variety of experiences that Resort World Sentosa offer.
This concept aims to raise awareness of the wide variety of experiences that RWS can offer. And to change the perception of RWS is a place for a holiday for a family. Our angle is to give an inspiration of vacation that suits our target audience with the main angle: Couples, BFF and Cullinary