Diatabs (No Worry To Explore Any Kind Of Culinary)
Indonesia is rich with exotic yet tasty culinary and we want to give a feel of comfort to our TA that they can eat all foods without worry about stomach problem such as diarrhoea. We are teaming up with the late Bondan Winarno, Diatabs' Brand Ambassador, we travelled to Padang, Sumatera Barat - one of the best food in Indonesia to enjoy its local culinary. We invited our digital activity winner to enjoy their favourite Padang cuisine along with our Brand Ambassador.
goals
Inspired with our Padang Culinary trip and product efficacy
strategy
- Push our video audience through youtube and FB video
- Digital activity to boost awareness about our Jelajah Kuliner campaign
- Push awareness through content ad
result
More than 27 thousand video views with 35.4% retention
services
- Retainer: Campaign & Activity Management
- Production: Content Photoshoot
- Media: Production Materials
- Prizes & Delivery Management
- Retainer: Social Media
- Strategy & Consultation
- Production: Video Campaign, Webisode, Series, etc
- Media: Production (Facebook, Instagram, Google, Tiktok, etc)
- Retainer: Community Management
- Retainer: Report & Performance Analysis
- Retainer: Website (Content, Moderator, Technical, etc)
