Natur-E is a well-known beauty product in Indonesia and has good engagement and awareness among our target market. Our digital objectives are to increase consideration toward Natur-E all variants, create a path of purchase in digital, and strengthen our emotional benefit by highlighting the story of "Natural Inside-out beauty".
One of our main tasks is to build Natur-E ecosystem and life cycle through our 3 segments TA. We build a deep story to touch and be relevant to our 3 segments by building a continues story. Women have a different problem in their phase of life and have their own way to solve it. So is the skin that needs different treatment in every stage of age. To deliver the message of the beauty journey, Natur-E made web series that tell the story about a woman's life phase.
We build multiple activities and campaigns to support our strategy.