Melody Pops Mainkan Musiknya

In the current pandemic situation, Chupa Chups is facing the huge challenge of launching the latest product Melody Pops and increasing its visibility. The product itself is created to entertain customers to enjoy Melody Pops while they can entertain and play music.

goals

  • Raise awareness of product usability and how to use Melody Pops and engage with users through digital campaign

strategy

  • Through video collaboration with Rizky Febian and Rizwan, we invite users to participate in the Campaign. Users can easily participate by uploading their videos creation. With simple terms and interesting prizes, we found that this is the best way to communicate with the target audience and build excitement to submit their creativity

result

  • We gain more than 200 submissions in 4 weeks
  • More than 80% engagement rate
  • More than 400.000 impression
  • Over 5.700 views on TikTok

services

  • Media: Placement & Implementation
  • Retainer: Campaign & Activity Management
  • Retainer: Social Media
  • Strategy & Consultation