The younger audience sometimes can be tricky to approach. In this project, we support Decolgen's offline activity by implementing digital games when they visit hip hangout places, food courts and Jakarta's car-free day. The approach was a hit since it was suitable with our younger target audience's style and also align with two biggest events on occurring month, 2018 World Cup and Indonesia's 73rd Independence Day.
We build an interactive sports head-to-head game using Phone (as controller) and Big Screen (game main visual). We want to utilize the technology, experience, and hype offline; and with this idea, it's proven that we did.