Big Mac Song Challenge

McDonald's celebrates Big Mac 50th Year Anniversary Worldwide this year. To celebrate the event in Indonesia, McDonald's and AITINDO build a campaign where Big Mac fans can upload or record their version of Big Mac Song. The campaign also works on several of McDonald's chains by implementing a Singing Booth. McDonald's visitors can sing and express their version of Big Mac Song inside the booth.

goals

  • Participation as part of Big Mac celebration and giving benefit

strategy

  • Easy to use and fun Microsite
  • Integrated online and offline campaign right on the McDonald's store

result

  • 1,579 Submission (on-going activity)

services

  • Retainer: Campaign & Activity Management
  • Production: Campaign Microsite
  • Strategy & Consultation
  • Retainer: Website (Content, Moderator, Technical, etc)