Betadine Feminine (Betadine Tanya Wanita)
Tanya Wanita is a community from BETADINE Feminine Hygiene that focusing on the feminine area.
By understanding the mood when menstruating, we build an activity "Mood Booster In The Box". It's about giving a special gift that can heal their mood when they're in Red Days (menstruation)
With understanding woman's behaviour, we believe we can get the awareness of BETADINE products and deeply engage in our TA.
goals
- Building awareness about BETADINE Feminine Hygiene, efficacy and the benefits of the product
- Educate about the importance of maintaining the cleanliness of the feminine area
strategy
Created an educational content that is displayed in various attractive formats and visuals to make it effective and easier to consume, yet entertaining that Integrate with our media plan to reach more user
result
- Gain over 15 million Reach
- Gain more than 21% of engagement rate
- Manage to convert the mood of our TA
services
- Retainer: Campaign & Activity Management
- Production: Campaign Microsite
- Retainer: KOL Management
- Media: Placement & Implementation
- Media: Production Materials
- Retainer: Social Media
- Strategy & Consultation
- Production: Video Animation & Infographic
