"5Star Punya Cerita

When a comic strip becomes one of the engaging content on Instagram, we are want to adopt the idea into our campaign. Cadbury 5 Star is the perfect brand to use the comic strip as a medium on their latest campaign, "5 Star Punya Cerita". The campaign was also supported by famous comic strip influencers such as Si Juki, Komikazer and Jonbrayy.

goals

  • Building awareness of new product 5 Star on the Indonesian market
  • Build top of mind of our new communication angle #RasanyaBisaHanyutkanDiri

strategy

  • Custom local build up content and
  • Push the unique proposition of 5 Star

result

  • Enormous hype of our launching campaign gain nearly 1.000 participants in 30 days of 4 activity period using hashtag #RasanyaBisaHanyutkanDiri"

services

  • Activity & Campaign Management
  • Content Photoshoot
  • Report & Analysis
  • Social Media Retainer
  • Strategy & Consultation