With product development in mind, PT. SINAR SOSRO released in 1997 a fruit flavored tea drink product branded Fruit Tea Sosro which main target segment was TEENAGERS. The product was successful enough that it won Indonesia Best Brand Award in 2004 for the Most Potential Brand in Non-Carbonated Drink category.
"Gokil Nih" campaign is the main purpose of this website. Followed by "community" and "updates" for Fruit Tea's community. It's simply a fun place to be updated with a Gokil content.