Rebranding is one of our challenge, especially in Resort World Sentosa project. But by launching Go Big, a campaign with concept of hilday beyond imagination, we succceed to make the brand have new, fresh image. This concept aims to raise awareness of the wide variety of experiences that Resort World Sentosa offer.
This concept aims to raise awareness of the wide variety of experiences that RWS can offer. And to change the perception of RWS is a place for a holiday for a family. Our angle is to give an inspiration of vacation that suit our target audience with main angle: Couples, BFF and Cullinary