Natur-E is a well known beauty product in Indonesia and has good engagement and awareness among our target market. Our digital objectives are to increase consideration toward Natur-E all variant, create path of purchase in digital, and strengthen our emotional benefit by highlighting the story of "Natural Inside-out beauty".
One of our main task is to build Natur-E ecosystem and life sycle through our 3 segments TA. We build a deep story to touch and be relevant to our 3 segments by building cotinues story. Women have different problem in their phase of life and have their own way to solve it. So is the skin that needs different treatment in every stage of age. To deliver the message of beauty journey, Natur-E made web series that tell the story about woman life phase.
We build multiple activity and campaign to support our strategy.