Cadbury #FreeTheJoy

We know the power of Instagram Story for brand and how we can utilize it. We want to build a simple yet involve UGC to take the center stage of our IG Story. Our fans can express themself in a very unique way as possible with cadbury. We simople give a template and guideline, our loyal fans do the rest. And the result was amazing.


  • Building deeper engagement using UGC
  • Create more awareness and reach


  • Knowing that our fans is a loyal and creative people, we build a way for them to express themself


  • Strategy & Consultation
  • Campaign Microsite Production
  • Media Production
  • Activity & Campaign Management
  • Social Media Retainer
  • Content and KV Photoshoot
  • Special Hampers Creation as Prizes
  • Report & Analysis