Indonesia is rich with exotic yet tasty culinary and we want to give a feel of comfort to our TA that they can eat all foods without worry about stomach problem such as diarhea. We are teaming up with the late Bondan Winarno, Diatabs' Brand Ambassador, we traveled to Padang, Sumatera Barat - one of best food in Indonesia to enjoy its local culinary. We invited our digital activity winner to enjoy their favorite Padang cuisine along with our Brand Ambassador.
We know that brands often owning a hashtag to get notice on Instagram. By doing so, when an Instagram user search for certain hashtags, they'll exposed to the brands. For Diatabs, we focus on spicy and exotic cuisine and styling it using a spoon of style, where we scoop a spoon of our cuisine while still feature the whole plate. We wrap this content as #ASpoonOf